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Rovio's Peter Vesterbacka on why brand building is the future

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Given it\'s behind one of the most prominent games franchises of the last decade, why does Finnish giant Rovio refused to be labelled as a \'games company\'?

According to Peter Vesterbacka, Rovio\'s self proclaimed \'Mighty Eagle\', it\'s because on their own, games just aren\'t enough: it\'s all about the brand.

Speaking at this years Pocket Gamer Connects conference in Helsinki, Vesterbacka explained that Rovio is now looking at the bigger picture.
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Marketing

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