7 social media tips for businesses and brands

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The key to social media success for any business boils down to this: Teach your audience something new.

That\'s according to Sasha Strauss, founder and managing director of Innovation Protocol, who came to KPCC\'s Crawford Family Forum on Oct. 2 to share his thoughts on the new face of marketing and how social media has put more power in consumer\'s hands. With him on stage was Lawrence Crosby, PhD, dean and professor of management at the Drucker School of Management at Claremont Graduate University.

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